Often times when I talk to prospective clients they don't realise the wealth of content and information they could easily turn into video to boost their findability in search engines. Just consider slide shows you have used in the past to deliver news or information either internally or externally. Annual reports, white papers blog posts any of these assets can be usefully exploited for creating videos. They may need some tweaking to deliver the message that is relevant to today but none the less you have so much content that you can use. Then add in a good voice over, add some animation to the slides in video editing software and hey presto you have a video to add to your marketing arsenal.
This is a video I created recently for Success Partners the coaching wing of my business.
I have been fascinated by pictures both static and moving for as long as I can remember. Research evidence backs up how powerful video marketing really is.